With their recent successes, Eintracht have made a big impression on both football fans and impartial observers.

This was the result of the club’s annual image analysis, while Frankfurt have also made great strides in the Technical University of Braunschweig’s (TU Braunschweig) ‘brand index’.

Authenticity and emotions

Approximately 1,000 people were asked to answer a club survey about the characteristics that make Eintracht special. Results regarding the atmosphere were striking, and the club come across as emotional, professional, authentic and, above all, shaped by tradition.

A team’s sporting success is crucial to their image, according to the study. Other factors such as attractive football and professional appearance are also important for a club’s popularity. It was particularly noticeable that young people aged 18 to 29 place great value on authenticity and emotions.

International and attractive

Researchers at TU Braunschweig have compiled the so-called brand index every year since 2012. This deals with the profile of a club as well as factors like quality, likeability and attractiveness. Having occupied 26th position at the start of 2018, Eintracht have now risen up to fourth thanks to the DFB Cup victory and their strong showing in the UEFA Europa League.

“Thanks to their international presence and attractive playing style, the club has gained both internally through a better financial position and new attendance records, as well as externally through increased attention and recognition,” explained TU Braunschweig.

In addition, around 3,000 people gave information on different club characteristics – for example the perceived image, the club’s philosophy and the atmosphere in the stadium. Eintracht were big winners again, jumping from ninth to fourth place behind Bayern Munich, Borussia Dortmund and Borussia Mönchengladbach. In term of atmosphere, the Commerzbank-Arena was ranked second only to Dortmund’s Signal Iduna Park.

In conclusion, Eintracht have not only earned a better reputation among the club’s own fans but also among the wider public, underlining the development in recent years.

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