The partnership has been extended by a further three years and is now set to run until 30 June 2023.

Eintracht Frankfurt and main sponsor Indeed have extended their partnership until 2023.
Eintracht Frankfurt and main sponsor Indeed have extended their partnership until 2023.

Indeed, one of the leading employment websites in Germany, will continue as main sponsor of Bundesliga football club Eintracht Frankfurt for the next four years. The new contractual period will commence on 1 July 2020 and run through to 30 June 2023. The Eagles have been sporting the Indeed logo on the chest of their jerseys since the 2017/18 season. This high-value partnership will generate a wide variety of intensive and ongoing forms of cooperation.

"Over the past two years, Indeed has proven itself to be a first-rate partner for Eintracht Frankfurt," said Axel Hellmann, the Eintracht Frankfurt Fußball AG board member responsible for sales and marketing. "As one of the world’s leading employment websites, Indeed stands for innovation, diversity and data-focused job market analyses. The partnership fits in well with our aim of being one of the leading Bundesliga clubs in digitalisation. In the past couple of years, we have implemented a number of successful campaigns together. In this respect, Indeed has made a significant contribution to the overall positive development of Eintracht. The two partners are absolutely on the same page when it comes to relevant future issues. As such we intend to have our US office located on Indeed’s premises in New York, which will embody the long-term nature of our alliance."

Wide-ranging commitment

Indeed’s commitment is not only limited to the first team, but also includes all of the youth teams in the football academy as well as other sports and departments of the club.

Paul D’Arcy, Senior Vice President Marketing at Indeed stresses: "Sponsorship of Eintracht Frankfurt is a very important part of Indeed’s activities in Germany. We are proud of the club and the work that we have accomplished together. Our mission at Indeed is to help as many people as possible to find a job and this sponsorship has played a significant role in that. Our expectations have been met: 9.9* million people in Germany know Indeed via our sponsorship. Both the number of job-seekers and of companies who apply via Indeed Jobs have increased."

(*Source: Fußball Monitor 2018/2019, 4th wave May 2019. Basis: Survey of 1,000 people in Germany interested in football, aged between 16 and 65, who know the club being sponsored.)

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